Cut price-change time by 80%.
Cut pricing errors by 90%.
- 80%
- Less time spent on price changes
- 90%
- Fewer pricing errors at the shelf
- 2–5%
- Margin lift via dynamic pricing
- 10+ yrs
- Battery life per label
Why ESL is no longer optional for serious retailers
From "nice to have"
to "needed"
Three things changed the ESL business case in the past five years: customers compare prices on their phone in the aisle, regulators are tightening price-display accuracy, and labour cost has gone up sharply. The retailers who haven’t moved on ESL yet are increasingly the ones losing margin to manual mistakes — and customer trust to inconsistent pricing online vs in store.
Connects to the systems you already run
ESL only works if the right price ends up on the right label — every minute of the day. That means clean integration with your ERP, POS, e-commerce and pricing engine. We’ve integrated with the major retail systems and handle that work as part of the rollout.
When the math works by retail format
ESL isn’t right for every retailer. Here’s roughly when the numbers add up:
More than just prices
Omnichannel price consistency
Same price online and in-store, every minute of the day. Critical when customers price-check from their phone in the aisle. Avoids the “online price is cheaper” complaint at the till.
Dynamic pricing & promotions
Time-of-day pricing, expiry-date discounts on fresh, demand-based adjustments. Lifts margin 2–5% on the basket without manual intervention.
Promotion automation
Promo on at 09:00, off at 17:00, all stores, all products. No staff hours wasted on label-swapping, no missed displays, no left-over discount tags after the offer ends.
Product info via NFC scan
Customer taps the label with their phone — gets allergens, ingredients, reviews, related products. Useful for grocery, supplements and complex products without staff intervention.
Stock and replenishment cues
Labels can show LED indicators for low stock, picking lists, or click-and-collect orders. Turns the shelf into part of the operations system, not just signage.
Compliance & price-display law
Auto-logged proof that the displayed price matched the till at every moment. Useful evidence in markets with price-display regulation.
What we install
Software & control
CMS:
SOLUM Newton or your existing pricing platform
Update speed:
full store in < 15 minutes
Connectivity:
dedicated 2.4 GHz mesh, no WiFi load
Integration
ERP, POS, e-commerce, pricing engine
Monitoring:
PRIME — battery, signal, errors
Labels
Display:
e-paper (e-ink)
Sizes:
1.6" – 12.2"
Colours:
black/white/red/yellow
Battery life:
10+ years (typical)
NFC:
optional, for scan-to-info
Brands:
SOLUM and others on request
From first conversation to chain-wide rollout
Most retailers run a 1–2 store pilot before scaling. Pilot to full rollout typically takes 6–12 months for a national chain.
- 01. Dreaming
- 02. Planning
- 03. Agreeing
- 04. Executing
- 05. Monitoring
- 01. Dreaming
- 02. Planning
- 03. Agreeing
- 04. Executing
- 05. Monitoring
Calculate your ESL payback
ESL has the most predictable ROI in retail tech: labour hours saved on price changes, every week, every store. For chains above 10 stores payback is typically under 18 months. Run your own numbers in the ESL ROI calculator.
What buyers usually ask first
How long does install take?
5,000-product store: typically 1–2 weeks for full label install plus ERP integration. Most retailers run a 1-store pilot first (4–6 weeks including setup) before scaling chain-wide.
Will the labels work without WiFi?
Yes — they use a dedicated 2.4 GHz mesh, completely separate from your shop floor WiFi. So they keep working whether your guest WiFi or POS network is up or not.
What about misplaced labels?
Each label has its product code embedded in the system. When a label ends up at the wrong shelf, the daily sync flags it. Some retailers also use NFC-tap audits during stock-take.
Will my ERP integrate?
We’ve integrated with SAP, Microsoft Dynamics, Infor and most major retail ERPs. Custom ERPs are usually doable too. Integration is part of the rollout, not a separate project.
What about replacing batteries?
Battery life is 10+ years in typical use. Most retailers will replace the labels for newer features before they replace batteries.