One dashboard. Every device. Single point of contact for the entire estate.
PRIME is LCDMEDIA’s monitoring and asset management platform, watching every installed screen, player and speaker 24/7 — including third-party hardware. It tracks uptime, temperature and brightness drift, reports faults automatically, and gives you full visibility of every device and open support case across all locations. Most issues are resolved remotely before staff in the store notice them.
When you run hundreds of devices across hundreds of stores, "who do I call?" becomes the biggest cost
A typical retail estate has screens from three vendors, kiosks from two more, ESL from a sixth, and audio/lighting from a seventh. When something fails at 7 PM on a Friday, the store calls someone — usually the wrong someone — and the ticket bounces between vendors for two days. PRIME exists because we got tired of that. Every device, every vendor, every site — one dashboard, one support flow, one SLA.
- Hardware status
- Online / offline, power, temperature, brightness drift, battery level (where applicable). Real-time per device, alerts when thresholds are breached.
- Content health
- Is the right content actually playing? Proof-of-play logs, schedule violations, failed content downloads, frozen players.
- Support tickets
- Stores raise tickets directly through PRIME. Auto-triaged by priority and routed to the right team — yours or ours.
- SLA tracking
- Response times, resolution times, breach rates — all logged. Monthly SLA reports come out of PRIME automatically. No manual reconciliation.
- CO₂ & sustainability
- Estate energy use, CO₂ footprint, ESG documentation. Supports CDP reporting. Useful when finance or sustainability ask for hard numbers.
- Estate inventory
- Every device, location, contract, warranty status, age, lifecycle stage. The asset register that audit and finance keep asking for.
Every device, every status, every store
How a support case actually flows
1. Store raises ticket
Through PRIME — one place, one form. Or auto-raised from a monitoring alert before the store even notices.
2. Auto-triage
System routes to the right team based on issue type, location, severity and SLA tier. Critical issues escalate automatically.
3. We resolve
Remote first — most issues are fixed without anyone driving anywhere. On-site if needed, via our Danish team or our global install partners.
4. You stay informed
Status updates pushed to PRIME. SLA performance visible at any time. No “where are we on ticket #4827?” emails.
Bring your existing fleet into PRIME
PRIME isn’t only for hardware we sold you. We can adopt screens, kiosks and signage from other vendors and bring them into the same dashboard – giving you one view of the estate regardless of where each device came from. Useful for chains who’ve grown by acquisition, are mid-migration, or want to consolidate vendor management before the next refresh cycle.
From walkthrough to live monitoring
PRIME setup typically takes 4–8 weeks for an existing estate, depending on integration complexity and how clean your asset register currently is.
- 01. Dreaming
- 02. Planning
- 03. Agreeing
- 04. Executing
- 05. Monitoring
- 01. Dreaming
- 02. Planning
- 03. Agreeing
- 04. Executing
- 05. Monitoring
Downtime is the hidden cost
A dark screen earns nothing. PRIME protects the ROI you calculated — factor uptime into your business case with the ROI calculator.
Frequently asked questions
Does PRIME replace our CMS?
No — PRIME runs alongside your CMS. Your CMS handles content (what plays, when, where). PRIME handles operations (is it running, is it healthy, is the SLA being met, what does it cost). Different jobs, different tools.
Can we use PRIME if you didn't supply the hardware?
Yes. We integrate existing fleets — useful when you want to consolidate monitoring across vendors before the next hardware refresh, or when you’ve inherited an estate via acquisition.
Is there an API?
PRIME has a REST API for status, tickets and SLA data. Connect it to your BI, your ITSM (ServiceNow, Jira), your facilities system or building management. We’ve done that integration work for several customers.
Where is the data hosted?
EU-hosted, GDPR-compliant by design. Single-tenant deployment available for enterprise contracts. Standard contracts include DPA documentation.
Who pays attention when an alert fires?
Depends on your contract tier. Self-monitor with your IT team, hybrid where we cover after-hours, or fully managed where our team is the first responder around the clock. Most chains land on hybrid.
Want to see what LCD could do for your stores?
Book a 20-minute consultation. We will talk screen sizes, placement, content management and what kind of ROI to expect for your specific use case.