The right soundscape can lift sales by up to 15%

We design how your space sounds — from the music itself to the speakers it plays through. Tempo, genre, zone-by-zone variation. The sensory layer most retailers and workplaces ignore — and the one customers feel before they can name.

Customers feel sound before they notice it

Most retailers spend significant money on lighting, fixtures and visual merchandising – and then leave the speakers playing whatever Spotify radio happens to suggest. Sound shapes how long customers stay, how relaxed they feel, how premium the brand feels, even how fast they walk. Designed retail audio is one of the cheapest ways to lift the experience – and one of the most overlooked.

What designed audio delivers

Sound design + system delivery — under one roof

Most audio vendors do one or the other. We do both, because they’re the same job done badly when split.

Sound design & curation

Music selection that matches the brand, the daypart, the season, the zone. Ad-free playlists licensed for commercial use. Branded audio identity, voice-overs, station IDs where relevant.

Speaker system & installation

Speakers selected for the actual acoustic conditions of your space. Zoning so retail floor sounds different from fitting rooms. Centrally managed, monitored 24/7.

What we install

Software & control

Music:

licensed streams

Scheduling:

Zone, daypart, season

Paging:

PA + fire alarm

Monitoring:

PRIME status + signal

Errors:

Tracked

Updates:

Remote, outside hours

Speakers & hardware

Types:

Ceiling, pendant, surface

Outdoor:

IP-rated

Brands:

Leading commercial

Coverage:

Per acoustic survey

Power:

PoE or low-voltage

Industrial:

Weatherproof + noise-rated

From acoustic survey to live audio

A retail audio rollout typically takes 6–12 weeks per location for survey, design, install and tuning. Multi-site rollouts run in parallel. The acoustic survey is critical — speaker count and placement vary significantly based on ceiling height, materials and ambient noise.

Where designed audio earns its place

Normal - 650 speakers across a single warehouse

Normal needed unified audio across their 114,000 m² warehouse in Hedensted — for paging, productivity music, and safety announcements. We delivered 650 speakers as one connected system covering 20+ rooms, centrally managed, zoned by function.

The hard part wasn’t the count. It was getting consistent audio quality across an enormous space with machinery noise, varying ceiling heights, and zones that needed completely different soundscapes — without echo, dead spots or sound bleed.

Common questions

Can we use our own playlists?

Yes — we can build licensed streams around your music preferences, or curate from scratch based on your brand brief. Most retailers find a middle ground: we curate within guardrails they set.

What about volume in different zones?

Each zone has its own volume, so the entrance can feel lively while the fitting rooms stay calm. You set the limits centrally, and individual stores can only adjust within the range you allow, so no one turns the whole system up on a busy Saturday

Can stores override centrally — or not?

Yes — over 4G or WiFi from a phone, tablet or your CMS. Useful for chains where head office wants central control of regional content.

What if we already have speakers installed?

We start with an acoustic survey of what you already have. Where your existing speakers meet the spec for the space, we reuse them and add only what is missing. Where they fall short, we tell you plainly and quote the upgrade, so you never pay for hardware you do not need.

Does sound really lift sales by 15%?

Industry studies have shown lifts in this range when soundscape is matched to brand and customer. The actual lift in your stores depends on starting point and execution. Worth piloting in 2–3 stores before scaling — that’s how we usually work.

Want to see what LCD could do for your stores?

Make your space sound like your brand Book a 20-minute consultation. We’ll talk acoustics, brand fit, licensing and what a designed soundscape would actually do for your operation. Book demo → Listen to samples