SAVE THE DATE. Come see us at EUROSHOP 2026 in Düsseldorf // 22.– 26. February // Hall 10 – stand 10C18-1
SAVE THE DATE. Come see us at EUROSHOP 2026 in Düsseldorf // 22.– 26. February // Hall 10 – stand 10C18-1
SAVE THE DATE. Come see us at EUROSHOP 2026 in Düsseldorf // 22.– 26. February // Hall 10 – stand 10C18-1
SAVE THE DATE. Come see us at EUROSHOP 2026 in Düsseldorf // 22.– 26. February // Hall 10 – stand 10C18-1

Fanshop for FC Midtjylland
From 80 m2
to 500 m2

– all digital

  • Customer:
  • Vero Moda
  • Solutions:
    • 2 x 2m2 LED cubes
    • Location:
    • Copenhagen Fashion Fair, CPH
    • Customer since:
    • 20+ years

    The ambitions were big at FC Midtjylland.
    They wanted Denmark’s wildest fan shop…
    and that’s what they got.

    On Wednesday, July 17, FC Midtjylland opened their new 500 m2 fan shop on Kaj Zartows Vej in Herning. The shop with screens, sound and light is part of the ambition to become the largest in the Nordic region in results and fan culture.

     

    They wanted:
    · Storytelling
    · Flexibility
    · WOW effect
    · International standard

     

    LCDMEDIA has been a partner from the start, and we were proud when they opened and welcomed fans inside.

    See it in action

    FCM
    FCM
    FCM
    FCM
    FCM

    “We went from an 80 m2 shop to 500 m2. We wanted more than just selling shirts – it had to be an experience and arouse emotions.

     

    The shop should also be like a museum with trophies, film clips, etc. Bestseller is part of the setup and has experience with screens, so we quickly saw them as the optimal solution for storytelling, pre-match previews, campaigns, promotions and offers. Sound and lighting were also important, and LCDMEDIA delivered and installed screens, sound, lighting and networks.

     

    Now the fan shop is here, and we are proud. Our ambition was a shop on par with big international clubs, and we think we achieved that.

     

    The first two opening days exceeded expectations – reception and sales have been fantastic. In the old store, crowding made people give up, but now there is space to walk around, be inspired, and be served, which clearly reflects in sales.”

    • Christian Mikkelsen
    • Head of Merchandise

    Read some of our other success cases

    Idégaarden Living

    Showroom Stories That Shine

    Transparent screens in the windows facing the main road attract attention. Stunning videos telling the stories behind the products say everything about their

    Svane Køkkenet

    From Hidden to Head-Turning

    You can easily go from unnoticed to attracting everyone’s attention overnight. You just have to do like Svanekøkkenet on Gothersgade, in the heart

    Kødstadens Burger Joint

    Digital Made Deliciously Simple

    Digital solutions aren’t just for those with their own IT and marketing setup. Everyone can take part — if we do it together.

    Get an offer or be inspired

    Not sure what you need for your space? Or are you curious about how to enhance your customer experience? Simply upload your floor plan or project details, and we’ll provide a clear recommendation — free of charge. Whether you’re looking for a specific solution or want to explore ideas like sound, screens, and lighting, let us know how we can help.

    Maximum file size: 1 GB
    Upload files