FC Midtjylland

On Wednesday, July 17, FC Midtjylland opened their new 500 m2 fan shop on Kaj Zartows Vej in Herning. The shop with screens, sound and light is part of…

On Wednesday, July 17, FC Midtjylland opened their new 500 m2 fan shop on Kaj Zartows Vej in Herning. The shop with screens, sound and light is part of the ambition to become the largest in the Nordic region in results and fan culture.

They wanted:
· Storytelling
· Flexibility
· WOW effect
· International standard

 

LCDMEDIA has been a partner from the start, and we were proud when they opened and welcomed fans inside.

We spoke to Head of Merchandise, Christian Mikkelsen, about the process and the final result:

“We went from an 80 m2 shop to 500 m2. We wanted more than just selling shirts – it had to be an experience and arouse emotions.
The shop should also be like a museum with trophies, film clips, etc. Bestseller is part of the setup and has experience with screens, so we quickly saw them as the optimal solution for storytelling, pre-match previews, campaigns, promotions and offers. Sound and lighting were also important, and LCDMEDIA delivered and installed screens, sound, lighting and networks.

 

Now the fan shop is here, and we are proud. Our ambition was a shop on par with big international clubs, and we think we achieved that.

 

The first two opening days exceeded expectations – reception and sales have been fantastic. In the old store, crowding made people give up, but now there is space to walk around, be inspired, and be served, which clearly reflects in sales.”

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  • Solutions:
    • 3 x Curved LED, 190” LED Display, Lights, Speakers and Scent.
  • Vero Moda

    Dennis Astrup Madsen and his ‘damgoodpeople’ were behind the impressive trade fair stand for Vero Moda at this year’s CIFF · Copenhagen International Fashion Fair. Our 2 m3 LED Cubes lit up and attracted a lot of attention, exactly as…

    Dennis Astrup Madsen and his ‘damgoodpeople’ were behind the impressive trade fair stand for Vero Moda at this year’s CIFF · Copenhagen International Fashion Fair. Our 2 m3 LED Cubes lit up and attracted a lot of attention, exactly as they should. We love assignments like this one, and are proud of the result.

     

    Henrik Matthiesen, Brand Director – VERO MODA:
    ‘For this summer’s trade fair in Bella Center Copenhagen, we have worked on an expressive and convincing interior design, in collaboration with LCDMEDIA.
    Our desire has been to create a strong video experience, and in this connection we have placed two four-sided cubes, which form the framework for our brand identity, on the stand.

    We are extremely happy with the result and the collaboration with LCD.’

     

    Thank you for the kind words, Henrik – we are also happy with the collaboration, and we look forward to seeing the two cubes live on at the BESTSELLER head office in Aarhus

    “At this summer’s trade show in Bella Center, we created a powerful video experience with four-sided cubes that highlight our brand. We are very pleased with the result and the collaboration with LCDMEDIA.”

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  • Solutions:
    • 2 x 2m2 LED cubes
  • Basic & More

    Aiming for new stores in 2025, Basic & More is on a growth journey, most would envy. LCD Media provide see-through LED solutions, digital displays, sound and lights for all Basic & More stores. A cooperation we highly value.

    Turn your sound on, and hear Basic & More CEO, Thomas Guldmann tell about, why they have chosen LCD Media as their digital instore partner.

    “I have worked with LCDMEDIA in other retail concepts, and have allways been satisfied with their solutions, their expertise and their support.”

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    Basic & More - Logo
  • Solutions:
    • Various high brightness Window Displays, Digital Street signs, Speakers, Lights, Transparent LED Window Solution.
  • Normal

    LED Media is the provider of all screens and meeting room solutions at the impressive new Normal Head office. Next we will provide sound for the warehouse – an exiting and complicated assignment, we are thrilled to solve.

    LED Media is the provider of all screens and meeting room solutions at the impressive new Normal Head office. Next we will provide sound for the warehouse – an exiting and complicated assignment, we are thrilled to solve.

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  • Solutions:
    • 23 complete Meeting Room Solutions. Auditorium, Cantina and Foyere.
  • Normal

    A COMPLETELY NORMAL TASK … and yet not at all! The installation of loudspeakers in the impressive 114,000 m² Normal warehouses in Hedensted and Horsens cannot be said to be an everyday occurrence for our installation team. But with a strong collaboration with the good people at Normal, it went exactly as it should.

    A COMPLETELY NORMAL TASK … and yet not at all! The installation of loudspeakers in the impressive 114,000 m² Normal warehouses in Hedensted and Horsens cannot be said to be an everyday occurrence for our installation team. But with a strong collaboration with the good people at Normal, it went exactly as it should. More than 600 zoned loudspeakers have been installed in the 78,000 m² warehouse in Hedensted alone. Device Specialist at NORMAL A/S, Thomas Knudsen, says: “We wanted to replace the sound of forklifts with music. Not only does it create a more pleasant soundscape, but music also has a proven positive effect on the working environment and productivity.

    Before, there were several places in the warehouse where employees had set up radios to create a little life, but it instead created a chaos of overlapping, diverse music that was far too loud in one place and far too low in another. With the new solution, the disadvantages have been removed. The sound is now uniform throughout the building. The playlist is centrally controlled and plays the same pleasant music that customers hear when they visit Normal’s stores.” In addition, it is now possible to give joint messages over the speakers. The collaboration with Normal has been exemplary – things have been moved and space has been made as the installation team needed to be built, up under the 14-metre-high ceiling. A big thank you for the excellent cooperation!

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  • Solutions:
    • 650 speakers, 15 km cabling covering 114.000 m2 warehouse in perfect sound.
  • Kødstadens Burger Joint

    Digital solutions aren’t just for those with their own IT and marketing setup. Everyone can take part — if we do it together. We’ve got the project team, the installers, the support staff, and the marketing people who make sure that the moment we plug it in, everything just

    Digital solutions aren’t just for those with their own IT and marketing setup. Everyone can take part — if we do it together. We’ve got the project team, the installers, the support staff, and the marketing people who make sure that the moment we plug it in, everything just works. That way, you can spend your time on what you do best… like flipping the city’s best burgers 😉

     

    “We recently had screens installed in both our restaurants, and we did so for several reasons. First and foremost, to simplify our menu and make it easier for our guests to see. Another reason is that we have changing concepts and offers. With the screens, we can schedule the content — for example, run lunch offers between 11 AM and 3 PM, and so on.

    We’re also very active on social media, and we wanted to bring that activity into our restaurants as well. LCDMEDIA helped us create a great-looking layout for the screens and showed us how to easily update the content from our computer.

    We’re super happy with our screens and with the collaboration with LCDMEDIA.”

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  • Solutions:
    • Easy to use Menu Displays incl. Graphic layout + 75” LED screen for marketing and SoMe interaction.
  • Svane Køkkenet

    You can easily go from unnoticed to attracting everyone’s attention overnight. You just have to do like Svanekøkkenet on Gothersgade, in the heart of Copenhagen.

    You can easily go from unnoticed to attracting everyone’s attention overnight. You just have to do like Svanekøkkenet on Gothersgade, in the heart of Copenhagen. Previously, you had to actually stop and press your nose against the window to see their beautiful, spacious showroom. But of course, that’s not how it should be when you’re located like a golden spot right in the middle of Copenhagen’s most vibrant neighborhood.

     

    “We wanted to make our Svane store more visible and showcase our innovative kitchen architecture on one of Denmark’s busiest streets in central Copenhagen. The screen — along with the professional guidance from LCD — has helped us create extra visual impact and increase attention around our store.”
    — Cecilia Winther, Chain Director – @Svanekøkkenet

    It was precisely through the dialogue and our visit to Gothersgade that we ended up encouraging them to consider a transparent screen — one that would simultaneously attract attention, display videos with details from their kitchens, production, and, not least, the kitchens in use — while still allowing people to look into the showroom and see the real thing.

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  • Solutions:
    • Transparent LED Window Screen
  • Idégaarden Living

    Transparent screens in the windows facing the main road attract attention. Stunning videos telling the stories behind the products say everything about their quality.

    Transparent screens in the windows facing the main road attract attention. Stunning videos telling the stories behind the products say everything about their quality. The inspirational images unfold the possibilities — among them, you’ll find your dream bathroom. That’s exactly the kind of space it should be! Wow!

     

    One of Denmark’s most beautiful showrooms is located in Herning! Idégården Living sells interior design of the highest quality and wanted to complement their stunning displays with meaningful stories and inspiring images. Lasse Sørensen and his team helped them make that happen.

     

    The owner, Mikkel Junge, says this about the collaboration:

     

    “We’ve had the pleasure of working with LCDMEDIA in connection with the selection and implementation of their screen solution for our beautiful new showroom, and we can warmly recommend them as a collaboration partner.

    From the initial conversations to the final solution with installation and operation, LCDMEDIA has delivered an extremely professional and dedicated effort. They have shown great flexibility and a strong understanding of our ideas regarding the impact of our chosen solutions. Their products have proven to be both highly reliable and user-friendly.

     

    Their screen solutions have given us an effective and modern platform for communicating our messages. We’re seeing clear improvements in our visibility, and the use of our digital screens has provided us with a much more dynamic way to reach our target audience.

     

    We look forward to continuing our collaboration with LCDMEDIA and can highly recommend them to other companies seeking a reliable and highly competent partner within digital screen solutions.”

     

    Thank you for the kind words — the appreciation goes both ways! 🙂

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  • Solutions:
    • Mini Cube, 3 x transparent Window Displays, 136” Full HD LED screen for storytelling and inspiration