You can easily go from unnoticed to attracting everyone’s attention overnight. You just have to do like Svanekøkkenet on Gothersgade, in the heart of Copenhagen. Previously, you had to actually stop and press your nose against the window to see their beautiful, spacious showroom. But of course, that’s not how it should be when you’re located like a golden spot right in the middle of Copenhagen’s most vibrant neighborhood.
It was precisely through the dialogue and our visit to Gothersgade that we ended up encouraging them to consider a transparent screen — one that would simultaneously attract attention, display videos with details from their kitchens, production, and, not least, the kitchens in use — while still allowing people to look into the showroom and see the real thing.