Estimate ESL payback for your operation

Three inputs your store managers can actually answer. The calculator estimates labour savings, consumables savings, and how long until the investment pays back. For a precise quote we'd need a site survey.

~12h — typical
~20h — daily/weather changes
1h40h
11,500
120400
Estimated impact
Total investment
Annual savings
Payback time
Labour saving (80% time reduction × wage × 52 weeks × stores):
Consumables saving (~200 DKK/store/week in paper, ink, printer maintenance):
Net position over depreciation period
Break-even
Year 0 Year 5
What this suggests: Adjust the sliders to see analysis.
About this estimate: The 80% time-saving assumption is based on Roland Berger benchmark data on ESL deployments. Consumables (paper, ink, printer maintenance) is set at a conservative 200 DKK/store/week — for high-volume retailers it can be significantly higher. Sustainability note: The calculator only counts the financial saving. The environmental impact of eliminating thousands of printed paper tags per store per year is meaningful too — relevant if you report on CDP, ESG or have packaging-reduction targets. Not included: Dynamic pricing margin (typically 2–5% basket lift), omnichannel consistency, or NFC scan-to-info — all of which often dwarf the time-saving story.