Fanshop for
FC Midtjylland
From 80 m2
to 500 m2
– all digital
The ambitions were big at FC Midtjylland.
They wanted Denmark’s wildest fan shop…
and that’s what they got.
On Wednesday, July 17, FC Midtjylland opened their new 500 m2 fan shop on Kaj Zartows Vej in Herning. The shop with screens, sound and light is part of the ambition to become the largest in the Nordic region in results and fan culture.
They wanted:
· Storytelling
· Flexibility
· WOW effect
· International standard
LCDMEDIA has been a partner from the start, and we were proud when they opened and welcomed fans inside.
“We went from an 80 m2 shop to 500 m2. We wanted more than just selling shirts – it had to be an experience and arouse emotions.
The shop should also be like a museum with trophies, film clips, etc. Bestseller is part of the setup and has experience with screens, so we quickly saw them as the optimal solution for storytelling, pre-match previews, campaigns, promotions and offers. Sound and lighting were also important, and LCDMEDIA delivered and installed screens, sound, lighting and networks.
Now the fan shop is here, and we are proud. Our ambition was a shop on par with big international clubs, and we think we achieved that.
The first two opening days exceeded expectations – reception and sales have been fantastic. In the old store, crowding made people give up, but now there is space to walk around, be inspired, and be served, which clearly reflects in sales.”
Not sure what you need for your space? Or are you curious about how to enhance your customer experience? Simply upload your floor plan or project details, and we’ll provide a clear recommendation — free of charge. Whether you’re looking for a specific solution or want to explore ideas like sound, screens, and lighting, let us know how we can help.
